CRM, or Customer Relationship Management, is a strategy and technology that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving relationships, retention, and driving sales growth. CRM development involves creating or customizing software and systems to support objectives of the businesses.
Operational CRM is a category of CRM that focuses on the day-to-day, transactional interactions between a company and its customers.
Analytical CRM is a category of CRM that focuses on analyzing customer data to gain insights and make data-driven decisions.
Collaborative CRM is a category of CRM that emphasizes improving communication and collaboration between an organization and its customers.
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